jueves, 28 de agosto de 2008

RECO: Wall*E (o como hacer una película al capricho del jefe)

Anoche estuve viendo Wall*E, la última producción de Disney-Pixar. La verdad es que la peli es una pasada. Es increíble cómo son capaces todos esos robotillos de transmitir tanto sentimiento y además, todo con unos dibujos espectaculares, increíbles texturas... Una excelente película de animación cargada de ciencia ficción, aventuras, humor y amor. En fin, exactamente lo que cabe esperar de una peli de la casa.


Ahora bien, os habréis fijado en que este post lleva un subtítulo, pues vamos a ello. Antes de empezar toca comentar algunas cosas, para aquellos que no estén al tanto:
- Pixar fue creada por George Lucas en 1979.
- Lucas vendió Pixar a Steve Jobs en 1986 por $5M.
- Pixar es la responsable de grandes y pequeños éxitos. Desde Luxo Jr. a Wall*E pasando por Nemo, Cars, Bichos o las increíbles Toy Stories (entre otras).
- Steve Jobs volvió a Apple en 1996.
- Disney adquirió Pixar en 2006 por $7.400M (bonita plusvalía en 20 añitos, no?).
- Steve Jobs se convirtió, en virtud de esta adquisición, en el principal accionista individual de la compañía.

Pero porqué esto y porqué el subtítulo? pues porque la peli entera está plagadita de guiños a mac. ENTERITA! Paso a enumerar:
  1. Wall*E funciona con energía solar. Cuando se le agota la batería, debe colocarse al sol como un vulgar tanoréxico. En el momento en que su batería marca el 100% de carga suena un sonido exactamente igual que el que nos acompaña a los maqueros cada vez que encendemos nuestras máquinas, quizás una versión antigua, pero reconocible.
  2. Cada día, vuelve del curro y al llegar a su casa, conecta su iPod para escuchar una y otra vez las canciones de Hello Dolly.
  3. Eve recuerda a cualquier gadget salido de la casa de Apple. podría ser una mezcla de un MacBook, un iPod, un mighty mouse... No en vano, Jonathan Ive, jefe de diseño de Apple, ayudó en el dibujo de la protagonista.
  4. Cuando Wall*E termina de bailar, hace un ruidito muy habitual en los juegos de Apple: Ta-Dah!
  5. El espacio exterior por el que viaja Wall*E hasta llegar a la nave de los humanos, recuerda curiosamente a la imagen de Mac OS X Leopard.
  6. La voz original de Auto, el copiloto automático de la nave, está interpretada por macintalk, el software de síntesis de voz que acompaña los macs. Incluso aparece en los créditos. Si quieres hacer pruebas, es la voz que aparece con el nombre de Ralph.
  7. Cuando Wall*E y Eve caen a la basura, puede verse teclados y ratones de Apple entre la chatarra.
Seguro que hay muchas más. ¿Tú has visto algo? cuéntanoslo en comentarios.
Se entiende ahora a qué venía mi subtítulo? parece evidente que los dibujantes han tenido una clara y evidente fuente de inspiración al concebir la peli.

Todo esto me ha recordado a una tradición que tenían los animadores de Disney en el pasado: los Hidden Mickeys. Se trataba de esconder la silueta de Mickey en recónditos e inesperados lugares de las películas, como un guiño a los grandes fans. Parece que ha llegado el momento de los "Hidden Macs" como guiño a los maqueros.

Lo dicho, una peli 100% recomendable y con sopresas incluídas. La verdad es que la campaña de lanzamiento ha ido bestial. Comenzaron en la Superbowl con el spot que os dejo a continuación.


También os dejo una pequeña broma, que nos viene como anillo al dedo.

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